ET04: Tapes & Adhesives, Plumbing Pumps & Filtration, Marking & Labeling, Lubricants Coolants & Fluids, HVAC and Indexable Cutting Tools - (272796 Products)
Sumitomo - TNPR431 M Grade T1500A Cermet Turning Insert - 60° Triangle, 1/2" Inscr Circle, 3/16" Thick, 1/64" Corner Radius
Item #: 52315116
Brand: Sumitomo
Model #: 10JT253
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
TNPR
Insert Size
431
Material
Cermet
Inscribed Circle (Decimal Inch)
0.5000
Inscribed Circle (Inch)
1/2
Thickness (Inch)
3/16
Thickness (Decimal Inch)
0.1875
Corner Radius (Inch)
1/64
Corner Radius (Decimal Inch)
0.0156
Manufacturer's Grade
T1500A
Chip Breaker
M
Relief Angle
0
Included Angle
60
Insert Holding Method
Pin & Clamp
Shape
Triangle
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Kyocera - TCMT1.81.50.5 HQ Grade TN60 Cermet Turning Insert - Uncoated, 60° Triangle, 7/32" Inscr Circle, 3/32" Thick, 0.008" Corner Radius
Item #: 50378868
Brand: Kyocera
Model #: 8802869
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
TCMT
Insert Size
1.81.50.5
Material
Cermet
Inscribed Circle (Decimal Inch)
0.2188
Inscribed Circle (Inch)
7/32
Thickness (Inch)
3/32
Thickness (Decimal Inch)
0.0938
Corner Radius (Decimal Inch)
0.0080
Manufacturer's Grade
TN60
Coating
Uncoated
Chip Breaker
HQ
Hole Diameter (mm)
2.39
Hole Diameter (Decimal Inch)
0.0940
ISO Number
TCMT090202HQ
Rake
Positive
Rake Angle
15
Relief Angle
7
Manufacturers Catalog Number
TCMT181505HQ TN60
Primary Workpiece Material
P
Included Angle
60
Cutting Direction
Neutral
Insert Hand
Neutral
Insert Holding Method
Screw
Multi Use Application
Turning
MultiUseTool
No
Shape
Triangle
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Kennametal - CNMG431 1B Grade SP0819 Carbide Turning Insert - 80° Diamond, 1/2" Inscr Circle, 3/16" Thick, 1/64" Corner Radius
Item #: 84851773
Brand: Kennametal
Model #: 5652927
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
CNMG
Insert Size
431
Material
Carbide
Inscribed Circle (Decimal Inch)
0.5000
Inscribed Circle (Inch)
1/2
Thickness (Inch)
3/16
Thickness (Decimal Inch)
0.1870
Corner Radius (Inch)
1/64
Corner Radius (Decimal Inch)
0.0150
Manufacturer's Grade
SP0819
Chip Breaker
1B
Relief Angle
0
Included Angle
80
Insert Holding Method
Pin & Clamp
Shape
Diamond
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Seco - CNMG433 M5 Grade TP1501 Carbide Turning Insert - Al2O3 Finish, 80° Diamond, 1/2" Inscr Circle, 3/16" Thick, 3/64" Corner Radius
Item #: 43020528
Brand: Seco
Model #: 16099
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
CNMG
Insert Size
433
Material
Carbide
Inscribed Circle (Decimal Inch)
0.5000
Inscribed Circle (Inch)
1/2
Thickness (Inch)
3/16
Thickness (Decimal Inch)
0.1875
Corner Radius (Inch)
3/64
Corner Radius (Decimal Inch)
0.0469
Manufacturer's Grade
TP1501
Coating
Al2O3
Chip Breaker
M5
Insert Length (Decimal Inch)
0.2030
Hole Diameter (mm)
5.15
Hole Diameter (Decimal Inch)
0.2028
Rake
Negative
Relief Angle
0
Coating Process
Duratomic
Primary Workpiece Material
P
Secondary Workpiece Material
K
Included Angle
80
Cutting Direction
Neutral
Insert Hand
Neutral
Insert Holding Method
Pin & Clamp
Cutting Edge Style
Honed
FullRadius
No
Shape
Diamond
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Seco - VBMT21.52 F1 Grade TP2501 Carbide Turning Insert - Al2O3 Finish, 35° Diamond, 1/4" Inscr Circle, 3/32" Thick, 1/32" Corner Radius
Item #: 36206258
Brand: Seco
Model #: 19970
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
VBMT
Insert Size
21.52
Material
Carbide
Inscribed Circle (Decimal Inch)
0.2500
Inscribed Circle (Inch)
1/4
Thickness (Inch)
3/32
Thickness (Decimal Inch)
0.0938
Corner Radius (Inch)
1/32
Corner Radius (Decimal Inch)
0.0313
Manufacturer's Grade
TP2501
Coating
Al2O3
Chip Breaker
F1
Hole Diameter (mm)
2.90
Hole Diameter (Decimal Inch)
0.1142
Relief Angle
5
Coating Process
Duratomic
Primary Workpiece Material
P
Secondary Workpiece Material
K
Included Angle
35
Cutting Direction
Neutral
Insert Hand
Neutral
Insert Holding Method
Screw
Shape
Diamond
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Kyocera - TNMG332 XQ Grade CA530 Carbide Turning Insert - TiCN/Al2O3/TiN Finish, 60° Triangle, 3/8" Inscr Circle, 3/16" Thick, 1/64" Corner Radius
Item #: 50384288
Brand: Kyocera
Model #: 8841118
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
TNMG
Insert Size
332
Material
Carbide
Inscribed Circle (Decimal Inch)
0.3750
Inscribed Circle (Inch)
3/8
Thickness (Inch)
3/16
Thickness (Decimal Inch)
0.1875
Thickness (mm)
4.76
Corner Radius (Inch)
1/64
Corner Radius (mm)
0.3969
Corner Radius (Decimal Inch)
0.0156
Manufacturer's Grade
CA530
Coating
TiCN/Al2O3/TiN
Chip Breaker
XQ
Hole Diameter (mm)
3.81
Hole Diameter (Decimal Inch)
0.1500
ISO Number
TNMG160404XQ
Rake
Negative
Rake Angle
7
Relief Angle
0
Coating Process
CVD
Manufacturers Catalog Number
TNMG332XQ CA530
Primary Workpiece Material
P
Included Angle
60
Cutting Direction
Neutral
Insert Hand
Neutral
Insert Holding Method
Pin & Clamp
Multi Use Application
Turning
MultiUseTool
No
Shape
Triangle
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Sumitomo - SNMG644 EMX Grade AC8015P Carbide Turning Insert - Absotech Platinum Finish, 90° Square, 3/4" Inscr Circle, 1/4" Thick, 1/16" Corner Radius
Item #: 12875290
Brand: Sumitomo
Model #: 19T4ANW
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
SNMG
Insert Size
644
Material
Carbide
Inscribed Circle (Inch)
3/4
Thickness (Inch)
1/4
Corner Radius (Inch)
1/16
Manufacturer's Grade
AC8015P
Coating
Absotech Platinum
Material Grade
P10/P20
Chip Breaker
EMX
Hole Diameter (mm)
6.35
Rake
Negative
Rake Angle
-15
Relief Angle
0
Proprietary Coating Designation
Absotech Platinum
Coating Process
CVD
Manufacturers Catalog Number
SNMG644EMX-AC8015P
Included Angle
90
Cutting Direction
Neutral
Insert Hand
Neutral
Insert Holding Method
Screw or Pin
FullRadius
No
MultiUseTool
Yes
Shape
Square
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Iscar - TNMG432 F3P Grade IC8150 Carbide Turning Insert - TiCN/Al2O3/TiCN/TiN Finish, 60° Triangle, 1/2" Inscr Circle, 3/16" Thick, 1/32" Corner Radius
Item #: 30728232
Brand: Iscar
Model #: 5566840
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
TNMG
Insert Size
432
Material
Carbide
Length (mm)
22.00
Length (Decimal Inch)
0.8660
Inscribed Circle (Decimal Inch)
0.5000
Inscribed Circle (Inch)
1/2
Thickness (Inch)
3/16
Thickness (Decimal Inch)
0.1875
Corner Radius (Inch)
1/32
Corner Radius (Decimal Inch)
0.0313
Manufacturer's Grade
IC8150
Coating
TiCN/Al2O3/TiCN/TiN
Chip Breaker
F3P
Insert Length (Decimal Inch)
0.8660
ISO Number
TNMG 432-F3P
Rake
Positive
Relief Angle
0
Coating Process
CVD
Secondary Workpiece Material
None
Included Angle
60
Series
Isoturn
Maximum Depth of Cut (mm)
3.00
Maximum Depth of Cut (Decimal Inch)
0.1180
Insert Holding Method
Pin & Clamp
FullRadius
No
Shape
Triangle
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Kennametal - CNMG432 FW Grade KCP05 Carbide Turning Insert - TiCN/Al2O3 Finish, 80° Diamond, 1/2" Inscr Circle, 3/16" Thick, 1/32" Corner Radius
Item #: 65853749
Brand: Kennametal
Model #: 3748378
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
CNMG
Insert Size
432
Material
Carbide
Length (mm)
12.90
Length (Decimal Inch)
0.5079
Inscribed Circle (Decimal Inch)
0.5000
Inscribed Circle (Inch)
1/2
Thickness (Inch)
3/16
Thickness (Decimal Inch)
0.1875
Corner Radius (Inch)
1/32
Corner Radius (Decimal Inch)
0.0312
Manufacturer's Grade
KCP05
Coating
TiCN/Al2O3
Material Grade
C3/C4
Chip Breaker
FW
Hole Diameter (mm)
5.16
Hole Diameter (Decimal Inch)
0.2031
Rake
Positive
Rake Angle
10
Relief Angle
0
Coating Process
CVD
Primary Workpiece Material
P
Secondary Workpiece Material
K
Included Angle
80
Series
KENLOC
Maximum Depth of Cut (mm)
1.25
Maximum Depth of Cut (Decimal Inch)
0.0492
Insert Holding Method
Pin & Clamp
Shape
Diamond
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Hertel - TPMT32.52 LF Grade HC210 Carbide Turning Insert - TiN Finish, 60° Triangle, 3/8" Inscr Circle, 5/32" Thick, 1/32" Corner Radius
Item #: 05694658
Brand: Hertel
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
TPMT
Insert Size
32.52
Material
Carbide
Length (mm)
16.50
Length (Decimal Inch)
0.6496
Inscribed Circle (Decimal Inch)
0.3750
Inscribed Circle (Inch)
3/8
Thickness (Inch)
5/32
Thickness (Decimal Inch)
0.1563
Corner Radius (Inch)
1/32
Corner Radius (Decimal Inch)
0.0310
Manufacturer's Grade
HC210
Coating
TiN
Material Grade
C2/C4
Chip Breaker
LF
Hole Diameter (mm)
4.40
Hole Diameter (Decimal Inch)
0.1732
Rake
Positive
Relief Angle
11
Coating Process
PVD
Primary Workpiece Material
N; S; M
Secondary Workpiece Material
K
Included Angle
60
Insert Hand
Neutral
Series
Screw-On
Maximum Depth of Cut (mm)
1.25
Maximum Depth of Cut (Decimal Inch)
0.0492
Insert Holding Method
Screw
Shape
Triangle
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Sumitomo - TPGT220.5 MEFC Grade AC5025S Carbide Turning Insert - TiAlSiN Finish, 60° Triangle, 1/4" Inscr Circle, 1/8" Thick, 0.0078" Corner Radius
Item #: 15117807
Brand: Sumitomo
Model #: 1NT6039
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
TPGT
Insert Size
220.5
Material
Carbide
Inscribed Circle (Inch)
1/4
Thickness (Inch)
1/8
Corner Radius (Decimal Inch)
0.0078
Manufacturer's Grade
AC5025S
Coating
TiAlSiN
Material Grade
S20
Chip Breaker
MEFC
Hole Diameter (Decimal Inch)
0.1300
Rake
Positive
Rake Angle
15
Relief Angle
11
Proprietary Coating Designation
Absotech Bronze
Coating Process
PVD
Manufacturers Catalog Number
TPGT220.5MEFC-AC5025S
Included Angle
60
Cutting Direction
Neutral
Insert Hand
Neutral
Series
AC5000S
Insert Holding Method
Screw-On
FullRadius
No
Shape
Triangular
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Seco - SNMG644 MR7 Grade TP25 Carbide Turning Insert - 90° Square, 3/4" Inscr Circle, 1/4" Thick, 1/16" Corner Radius
Item #: 57001562
Brand: Seco
Model #: 34133
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
SNMG
Insert Size
644
Material
Carbide
Inscribed Circle (Decimal Inch)
0.7500
Inscribed Circle (Inch)
3/4
Thickness (Inch)
1/4
Thickness (Decimal Inch)
0.2500
Corner Radius (Inch)
1/16
Corner Radius (Decimal Inch)
0.0625
Manufacturer's Grade
TP25
Chip Breaker
MR7
Hole Diameter (Decimal Inch)
0.3130
Relief Angle
0
Included Angle
90
Maximum Depth of Cut (Decimal Inch)
0.2750
Insert Holding Method
Pin & Clamp
Shape
Square
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Iscar - WNMG433 M3P Grade IC830 Carbide Turning Insert - TiAlN/AlTiN/TiN Finish, 80° Trigon, 12.7mm Inscr Circle, 4.76mm Thick, 1.2mm Corner Radius
Item #: 46661674
Brand: Iscar
Model #: 3328813
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
WNMG
Insert Size
433
Material
Carbide
Length (mm)
8.70
Length (Decimal Inch)
0.3430
Inscribed Circle (mm)
12.70
Inscribed Circle (Decimal Inch)
0.5000
Thickness (Decimal Inch)
0.1870
Thickness (mm)
4.76
Corner Radius (mm)
1.20
Corner Radius (Decimal Inch)
0.0470
Manufacturer's Grade
IC830
Coating
TiAlN/AlTiN/TiN
Chip Breaker
M3P
ISO Number
WNMG 433-M3P
Rake
Positive
Proprietary Coating Designation
SumoTec
Coating Process
PVD
Manufacturers Catalog Number
3328813
Primary Workpiece Material
M; P; S
Secondary Workpiece Material
None
Included Angle
80
Insert Hand
Right Hand
Maximum Depth of Cut (mm)
4.00
Maximum Depth of Cut (Decimal Inch)
0.1570
Shape
Trigon
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Iscar - SNMG433 TF Grade IC9250 Carbide Turning Insert - TiCN/Al2O3/TiN Finish, 90° Square, 1/2" Inscr Circle, 3/16" Thick, 3/64" Corner Radius
Item #: 79539607
Brand: Iscar
Model #: 5507688
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
SNMG
Insert Size
433
Material
Carbide
Inscribed Circle (Decimal Inch)
0.5000
Inscribed Circle (Inch)
1/2
Thickness (Inch)
3/16
Thickness (Decimal Inch)
0.1875
Corner Radius (Inch)
3/64
Corner Radius (Decimal Inch)
0.0469
Manufacturer's Grade
IC9250
Coating
TiCN/Al2O3/TiN
Chip Breaker
TF
Rake
Positive
Relief Angle
0
Coating Process
CVD
Included Angle
90
Series
Isoturn
Maximum Depth of Cut (mm)
4.00
Maximum Depth of Cut (Decimal Inch)
0.1575
Insert Holding Method
Pin & Clamp
Shape
Square
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Sumitomo - CNMG432 EGU Grade AC6030M Carbide Turning Insert - 80° Diamond, 1/2" Inscr Circle, 3/16" Thick, 1/32" Corner Radius
Item #: 47032362
Brand: Sumitomo
Model #: 196C335
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
CNMG
Insert Size
432
Material
Carbide
Inscribed Circle (Decimal Inch)
0.5000
Inscribed Circle (Inch)
1/2
Thickness (Inch)
3/16
Thickness (Decimal Inch)
0.1875
Corner Radius (Inch)
1/32
Corner Radius (Decimal Inch)
0.0313
Manufacturer's Grade
AC6030M
Chip Breaker
EGU
Relief Angle
0
Included Angle
80
Insert Holding Method
Pin & Clamp
Shape
Diamond
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Iscar - TPGX731 Grade IB90 CBN Turning Insert - 60° Triangle, 7/32" Inscr Circle, 3/32" Thick, 1/64" Corner Radius
Item #: 83685289
Brand: Iscar
Model #: 5700560
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
TPGX
Insert Size
731
Material
CBN
Length (mm)
9.52
Length (Decimal Inch)
0.3748
Inscribed Circle (Decimal Inch)
0.2189
Inscribed Circle (Inch)
7/32
Thickness (Inch)
3/32
Thickness (Decimal Inch)
0.0938
Corner Radius (Inch)
1/64
Corner Radius (Decimal Inch)
0.0157
Manufacturer's Grade
IB90
Hole Diameter (mm)
2.50
Hole Diameter (Decimal Inch)
0.0984
Relief Angle
11
Included Angle
60
Series
Isoturn
Maximum Depth of Cut (mm)
0.05
Maximum Depth of Cut (Decimal Inch)
0.0020
Insert Holding Method
Screw
Shape
Triangle
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Tungaloy - 2QP-SNGA431 Grade BX930 PCBN Turning Insert - Uncoated, 90° Square, 1/2" Inscr Circle, 3/16" Thick, 1/64" Corner Radius
Item #: 01687144
Brand: Tungaloy
Model #: 6817980
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
SNGA
Insert Size
431
Material
PCBN
Inscribed Circle (Decimal Inch)
0.5000
Inscribed Circle (Inch)
1/2
Thickness (Inch)
3/16
Thickness (Decimal Inch)
0.1875
Corner Radius (Inch)
1/64
Corner Radius (Decimal Inch)
0.0156
Manufacturer's Grade
BX930
Coating
Uncoated
Material Grade
C3/C4
Hole Diameter (Decimal Inch)
0.2030
Rake
Negative
Relief Angle
0
Included Angle
90
Series
QP Mini-Tip
Shape
Square
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Iscar - TNMG432 F3M Grade IC6015 Carbide Turning Insert - TiCN/Al2O3/TiN Finish, 60° Triangle, 12.7mm Inscr Circle, 4.76mm Thick, 0.8mm Corner Radius
Item #: 36003283
Brand: Iscar
Model #: 5567845
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
TNMG
Insert Size
432
Material
Carbide
Length (mm)
22.00
Length (Decimal Inch)
0.8660
Inscribed Circle (mm)
12.70
Inscribed Circle (Decimal Inch)
0.5000
Thickness (Decimal Inch)
0.1870
Thickness (mm)
4.76
Corner Radius (mm)
0.80
Corner Radius (Decimal Inch)
0.0310
Manufacturer's Grade
IC6015
Coating
TiCN/Al2O3/TiN
Chip Breaker
F3M
ISO Number
TNMG 432-F3M
Rake
Positive
Coating Process
CVD
Manufacturers Catalog Number
5567845
Primary Workpiece Material
M
Secondary Workpiece Material
None
Included Angle
60
Insert Hand
Right Hand
Maximum Depth of Cut (mm)
1.50
Maximum Depth of Cut (Decimal Inch)
0.0590
Multi Use Application
Turning
Shape
Triangle
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Kennametal - RPGV23 Grade KY4300 Ceramic Turning Insert - Uncoated, Round, 1/4" Inscr Circle, 0.1882 Thick
Item #: 46885810
Brand: Kennametal
Model #: 1831959
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
RPGV
Insert Size
23
Material
Ceramic
Inscribed Circle (Decimal Inch)
0.2500
Inscribed Circle (Inch)
1/4
Thickness (Decimal Inch)
0.1882
Manufacturer's Grade
KY4300
Coating
Uncoated
ISO Number
RPGX060400T00520
Rake
Positive
Relief Angle
11
Cutting Direction
Neutral
Insert Hand
Neutral
Series
Kendex
Insert Holding Method
Clamp
Shape
Round
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Sumitomo - WNMG433 EGZ Grade AC4015K Carbide Turning Insert - Al2O3/TiCN Finish, 80° Trigon, 1/2" Inscr Circle, 3/16" Thick, 3/64" Corner Radius
Item #: 12665501
Brand: Sumitomo
Model #: 19T2CAX
Exact Tooling IR#: 04Features and Benefits
Product Specifications
Insert Style
WNMG
Insert Size
433
Material
Carbide
Inscribed Circle (Inch)
1/2
Thickness (Inch)
3/16
Corner Radius (Inch)
3/64
Manufacturer's Grade
AC4015K
Coating
Al2O3/TiCN
Material Grade
K15
Chip Breaker
EGZ
Hole Diameter (mm)
5.16
Rake
Negative
Rake Angle
0
Relief Angle
0
Proprietary Coating Designation
Super FF
Coating Process
CVD
Manufacturers Catalog Number
WNMG433EGZ-AC4015K
Included Angle
80
Cutting Direction
Neutral
Insert Hand
Neutral
Insert Holding Method
Screw or Pin
FullRadius
No
MultiUseTool
Yes
Shape
Trigon
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It